Instagram marketing must be carried out with a particular goal in mind. Some of these goals include to increase followers, increase sales, and increased interactions among other goals.
Having a clear marketing goal will keep you focused on what you want to do and how you want to achieve it. The goals of a brand can differ from those of an individual when it comes to Instagram marketing.
Setting up a two-way communication portal can make sure that followers can interact with brands and individuals. One can achieve this through responding to the comments they share and making the responses appealing to the masses.
Followers who buy from brands usually have a level of trust in the brand and this can be established through a communication portal. One can also turn away negative criticism through positive responses in the comments section and this will make followers like a brand.
People like to win and they can participate in contests where they can win prizes and this would promote your brand. Some contests you can conduct may involve bringing in extra followers so that they can win prizes and this will increase the traffic on your page.
Photos which are appealing can be shared and this will grow your audience and capture those who already follow you. The right hashtags and appealing photos can get your brand discovered quickly and widely. Getting longterm followers can be beneficial to a brand because such followers can become long-term buyers of products and services and this can be achieved through relevant hashtags.
Quality content is much more effective than quantity for brands and individuals. Changing the timing of your posts can have a huge impact on the increase of your following.
Scheduling posts is convenient for brands because they can create the content early and it will be delivered to their followers at the right time. Brands and individuals can carry out an analysis on the best times to post in the daytime and in the course of the week and post their content at that time.
Understanding your analytics and looking at the insights on an Instagram page will help you devise a better marketing strategy to increase your following. You’ll only know whether you’re doing the right marketing if you measure your results after a period of time.
Brands can pay for advertising and this will reach a large group of people and it can be very useful especially when it’s targeted marketing. Some of the strategies that a brand will implement will work and some will not and a brand needs to be flexible to make changes.